Demonstrations
Creating a desire for your product and services directly in the customer or business customer’s environment. We have an extensive database of professional staff, who are trained and experienced in all forms of technical and non-technical promotional provisions.
Example Case Study
Client - A world leading camera manufacturer
Objective - To conduct 140 demonstration days at strategic stores across the UK over a 3 day period with the aim of increasing sales direct to customers and educating store staff on the product’s features and benefits
Process - The timescale given for this activity was short, with just three weeks to recruit and train the sixty staff required. Prior to the activity commencing, one days training was given on the product’s key features and benefits at various locations across the UK. infinite Warehousing and Logistics were responsible for sending out a demonstration unit to each person.
To ensure compliance with the agreed service standards, a telephone audit was conducted on the stores visited to asses the quality of the service offered by the demonstrators. This information was also made available to the client.
Results - Although confined to the main electrical chain’s flagship stores, a nationwide uplift in sales of 20% was reported during the activity. In addition, feedback from store staff and customers was relayed back through to the client, assisting them with future product planning. The client has continued to use infinite Field Marketing Solutions for subsequent demonstration weekends.