The "total solution management approach" from concept to implementation of field marketing, promotional events, exhibitions, sales events and channel development programmes.
Client - The UK's largest electrical retailer.
Objective - To directly manage, co-ordinate and monitor vendor demonstration events.
Process - Organise specified vendors attendance at key events across the UK. This involved concept, logistics, vendor management, facilities management and client reporting.
Results - All events were managed to great success, with similar activities being planned in the near future.