Data Collection & Presentation
The collation, analysis and presentation of detailed information from channel or customers, allowing you to make strategic decisions on areas such as competitors, price points, brand positioning, store staff perception and attitude towards your brand/product.
Example Case Study
Client - A world leading consumer electronics manufacturer
Objective - To record all product information including brand presence, client stock, competitor stock, all price points, supporting POS, store dimensions, staffing levels, and staff opinion.
Process - We contacted stores via letter/telephone to advise them of the activity and then visited over 800 outlets. Data was collected electronically via Laptop and/or PDA, and included recording full product, brand, price and facing information of both client and competitors.
Result - The information obtained was used internally by the client to forge a clear direction for product purchase, display and penetration into new markets. This information was collected into an in-store profile report that aided the board in delivering the strategy of stock, merchandise and approach to channel. This type of event has now become a regular activity.