The direct selling of your product or the collation of pre-defined information in your format and with due regards to your brand directly to potential customers or channel.
Client - UK service operator.
Objective - To check store staff’s understanding of the client’s web and telephone based services, and check the staff’s understanding of the process.
Process - Telephone all stores and ask predefined questions. Depending on the response, tailored training was then offered either online or via the telephone with supporting material also being forwarded on. The response data was collated, analysed and forwarded on in a pre-agreed format to the client for further analysis.
Result - The responses helped tailor both telephone and web response systems to maximise sales of the client’s services.